Category: Dissertation/ThesisHow to determine population for my research

The topic of my research work is consumer behaviour and digital marketing. I am confused regarding the population to focus on, should it be consumers or marketers? Is it okay to have two sets of population in a study?

asked on 20 Aug 18Manpreet Jaiswal Manpreet Jaiswal
2 Answers
answered on 20 Aug 18

In my opinion, you should focus on both. As both of the population types are essential according to your topic of research.

Mansi Singhal mansi singhal
answered on 21 Aug 18

Ya, it’s absolutely fine to have two sets of population in a study.

Sur M sur m

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