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6 months ago in Competitive Strategy By Mauli
Is competing in a crowded market (red ocean) a dead-end strategy now?
With all the hype around creating new "blue ocean" markets, does that mean the old way of competing in existing, crowded "red ocean" markets is obsolete?
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By Dipanjan Chattopadhyay Answered 5 months ago
Not at all the red ocean is where most businesses live and compete. Mastering cost leadership, differentiation, and operational excellence in a crowded market is a fundamental, necessary skill. The smartest approach is a dual one: use blue ocean thinking to explore new growth avenues, while relentlessly optimizing and defending your core business in the red ocean through superior execution. Abandoning competition isn't realistic; winning at it is essential.
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