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9 months ago in Innovation By Shilpa

What does a trademark have to do with a breakthrough invention?

If a company develops a radically new product, why would they need a new trademark? Isn't that just a marketing detail?

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By Anurag Answered 4 months ago

A new trademark is a strategic tool for radical innovation. It’s not just a name—it's about creating a unique identity that breaks from the past. It protects the new brand, signals a technological leap to consumers and investors, and helps the market instantly recognize that this isn't just an upgrade; it's a completely new category.

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