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When to use quantitative and qualitative approaches?


I’m confused! I want to conduct data analysis in statistics field. But I’m not sure if I should use qualitative data analysis or quantitative data analysis approach. Can someone tell me when should I use quantitative/ qualitative data analysis.

All Answers (4 Answers In All)

By Meghana R Answered 5 years ago

Qualitative research is exploratory. It is used when you have to investigate the reasons behind thinking, ideology and outlook toward a particular research problem. Whereas, Quantitative research is used when you have to quantify the prevalence of a problem or an issue.


By Kamlesh Meena Answered 6 years ago

Can you explain with an example?


By Meghana R Answered 5 years ago

Consider, understanding participation in sport among children and adults as an example for quantitative research. Here the reasons why and why not some people participate in sports are explored. For qualitative research, consider, over-the-counter drugs and complementary medicines among Australians. The aim main of this study is to examine self-medication practices among the adults in Australia. Here the study provides numerical data of people using over-the-counter drugs.


By Keerthi Gupta Answered 5 years ago

If you aren’t sure about the approach, talk to your guide or take statisticians assistance. I know few organisations who can help you out. Check out http://phdthesis.in/, http://phdthesis.in/


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