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10 months ago in Consumer Behaviour By Pavitra

Affect vs emotion vs feeling: what’s the difference for customers?

How are affect, emotion, and feeling different in the context of customer behavior?

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By Rinku Answered 5 months ago

Affect is a quick, automatic reaction. Emotion is a specific, conscious state like joy or anger. Feeling is the personal experience of that emotion. In customer decisions, affect drives snap judgments, while emotions and feelings shape satisfaction, loyalty, and long-term attitudes.

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