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Qualitative research is exploratory research. It offers insights into the problem and helps to develop ideas. This type of research is used to uncover trends in opinions and dive deeper into the research problem. Quantitative research on the other hand is used to quantify the research problem by developing numerical data that can be converted into usable statistics. It is also used to quantify attitudes, behaviors, and other defined variables from a larger sample population.

Akramul, neethi has mentioned the basic difference between qualitative and quantitative research. Qualitative data approaches vary by using unstructured or semi-structured techniques. Some of the common methods include participation/observations, focus groups, individual interviews, and. The sample size here is typically small. Quantitative data collection approaches includes surveys, telephone interviews, face-to-face interviews, longitudinal studies, online polls, and systematic observations.

The difference between them is quite simple. Qualitative data gives you insights about people’s thoughts and emotions. Quantitative data gives you more information about a trend and enables you to derive numerical facts.