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6 months ago in Behavioral Economics , Social Psychology By Raghu
Can Social Value Orientation (SVO) measures be distorted by reciprocity expectations?
Can Social Value Orientation (SVO) measures be distorted by reciprocity expectations?
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By Rani Answered 2 months ago
Yes, they can be. When participants think their choices might influence or be observed by others, they may act strategically rather than reveal their true social preferences. To reduce this bias, researchers typically use anonymous, one-shot decisions and incentive-compatible designs so behavior reflects genuine SVO instead of expected reciprocity.
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