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Methodologies and data collection help!
Good afternoon
I am in the first year of my PhD in strategic management studies and i am facing problem in choosing a perfect data collection and analysis method.
The basic problem is that i have no idea about the types of methodologies.
The topic of my research is statistical analysis on Strategic management of intellectual properties for competitive advantage and i have thought of conducting a method which would have both qualitative and quantitative data as well. I have thought of preparing an interview with both types of questions.
My query is that how will I analyse the data?
Please help. Thank you!
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