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7 years ago in Research Methodology By Lalit Mudra
Difference between Qualitative and Quantitative Method
Hello
I am facing a lot of problems in the methodology part of my dissertation. I am very much confused between Qualitative and Quantitative method. Somebody, please tell me the difference between the two of them. My research is about human behaviour when introduced to a new product. I will look into how people will react when they are introduced to totally a new product. So, I am very uncertain about which method to use, Qualitative or Quantitative because i don’t have clarity between both of them.
So, please help me and suggest some links from where i can understand the difference between both of them. I really want to clear my doubt.
All Answers (4 Answers In All)
By Manpreet Jaiswal Answered 7 years ago
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By Sonali Jain Answered 7 years ago
I also think Qualitative method is suitable for you as it will help you to get a particular number for your analysis.
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By Keshav Verma Answered 7 years ago
If still you find any problem you can come here and ask again without any hesitation.
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By Rajshree Tamang Answered 7 years ago
I think you should look into your paper with quantitative research method. As your paper is trying to understand the behaviour of people and also how new product affect people. So that means you are dealing with cause and effect relationship. I think you should make a questionnaire with close ended questions which means you will be framing question with answers in mcq form. Use can use Likert scales as well for better presentation of the questionnaires.
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