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Research Method

6 years ago in Research Methodology By Varun T

Qualitative Method Quantitative methods

Hello there all, I am pursuing PhD. I am at methodology chapter from quite a while. This chapter is taking significantly more time than it should. Even in the wake of contributing so many days, I can’t choose which strategy should I incorporate into my research. I can’t choose as to which approach will be better for me, qualitative or quantitative.
The topic of my research is Role of corporate sustainability and social responsibility in marketing and branding.
Please look into the matter and suggest me the best method according to my topic.

All Answers (2 Answers In All)

By Sur M Answered 6 years ago

The methodology section is very important in your research. It is a kind of proof of the scientific method you have used and also it is reliable or not. After doing the research, clearly, mention answers to these two questions. How did you collect/generate the data? How did you analyse the data?

By Mansi Singhal Answered 6 years ago

When I was composing my research methodology, my mentor suggested me to clarify the collection and analysis of data. You should disclose to the audience why you picked up this specific approach. They have to realize that the collection of information is substantial in the field of study.

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