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How do I analyse irregular responses in 5 point Likert scale questionnaire?

1 year ago in Likert Scale , Questionnaire , Questionnaire Design By Heena

Analyse responses on questionnaire written on 5 point Likert scale.

While developing a questionnaire on 5 point Likert scale and conducting a pilot study I noticed a lot of responses were inconsistent. Like a respondent has indicated 'Strongly agree' on a positive item and on the 'reverse item (negative)' the respondent has indicated 'Disagree' instead of Strongly Disagree. Should I consider these responses valid or delete the responses or should I change the Likert scale to 3 points?

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By Govind Answered 1 year ago

I would recommend you not change the Likert scale and not remove the responses, as it is showing consistency. You can also keep this under consideration when making a questionnaire do not use negative polarity items as it often leads to inconsistent responses and the respondents sometimes might respond in accordance with the positive polarity items.

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