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How to determine population for my research

6 years ago in Dissertation/Thesis By Manpreet Jaiswal

Dissertation

The topic of my research work is consumer behaviour and digital marketing. I am confused regarding the population to focus on, should it be consumers or marketers? Is it okay to have two sets of population in a study?

All Answers (2 Answers In All)

By Mansi Singhal Answered 6 years ago

In my opinion, you should focus on both. As both of the population types are essential according to your topic of research.

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