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Confused about methodology and analysis
Hi
I require some suggestions in regards to what sort of investigation I ought to do, possibly mixed method, utilizing thematic analysis with quantitative research. I am somewhat lost as it is very confusing. In my study, I need to do research on the marketing strategies adopted by the foreign brands dealing with clothes in India and what difficulties they face. Also, I want to evaluate that why people prefer them over the local brands. For that, I am thinking to interview the employees of the malls and the customers who visit there. Along these lines, I will comprehend the opinions of both the sides. I am somewhat lost here, would it be a good idea for me to meet the employees and customers and conduct surveys? What amount of test size would it be advisable for me to take? In which strategy would I be able to do thematic analysis and quantitative examination?
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