Difference between the literature review, theoretical & conceptual analysis
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Research papers related to my area of research.
Hey everyone, i am doing PhD in marketing. I have selected, “exploiting brand marketing for building brand reputation, competence and loyalty among consumers” as the topic of my research. But now i couldn’t find appropriate research papers from where i can collect the data. I can’t even change the topic now as it has been approved by my supervisor.
Please suggest me from where i will get the data for my research paper.
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