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Sampling technique in marketing

5 years ago in Research Topic Ideas By Deepa S

Topic Selection

Hello all. My research domain is marketing. I want to know about the sampling technique that is commonly used in this field.

All Answers (3 Answers In All)

By Aama Answered 5 years ago

Research in marketing has a wider scope. Indeed you have chose a right domain. The most commonly type of sampling technique used is systematic sampling. Systematic sampling allows for a methodical approach, while retaining the benefits of truly random sampling. The method is used to determine your desired sample size and then select every ‘nth’ sample according to its ratio to the entire population.

By Fern G Answered 5 years ago

According to me stratified sampling technique is widely used. It is a modified approach to systematic sampling. It reduces the chances of a misrepresentative population, separate your data according to strata and then systematically select them.

By Ritesh Tomar Answered 5 years ago

Fern, Stratified technique is widely used among studies concerned with accurate reporting, but other methods such as area sampling, cluster sampling, quota sampling and systematic sampling can be chosen as per your study. For more information regarding techniques visit http://www.fao.org/docrep/W3241E/w3241e08.htm, https://www.bl.uk/business-and-ip-centre/articles/effective-sampling-techniques-for-market-research, http://www.yourarticlelibrary.com/marketing/marketing-research/sampling-in-marketing-research-introduction-benefits-and-types/48711.

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