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Use of Content analysis

5 years ago in Discussion By Roopa K

Content Analysis

Hey guys! Can I use content analysis to analyse non-numerical data? If yes, what procedure needs to be followed?

All Answers (3 Answers In All)

By Niranjan Singh Answered 5 years ago

Yes definitely you can use content analysis to analyse non-numerical data. First of all, collect the data Inspect the data Identify coding units Analyse data using coding units

By Sriya Rawat Answered 5 years ago

You can use content analysis to analyse the data. But be aware of its disadvantages. Causality cannot be established It describes only the data. Hence, it cannot extract explanation for the data patterns arising.

By Gopalakrishna Kaza Answered 5 years ago

Sriya I agree with you. Content analysis does has few disadvantages. But it is widely used among the researchers. This is because, it offers few advantages over other approaches as well. It is a reliable way to analyse qualitative data as the coding units are not open to interpretation It doesn’t consume too much of time

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