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10 months ago in Conceptualization By Arjun

Walk through the steps you would take to assess construct validity (convergent and discriminant) for a reflective measurement model in AMOS.

Describe the steps you would follow to evaluate construct validity—including convergent and discriminant validity—for a reflective measurement model in AMOS.

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By Isaac Answered 8 months ago

For convergent validity, check factor loadings (>0.7), Composite Reliability (>0.7), and Average Variance Extracted (>0.5). For discriminant validity, confirm each construct's AVE is greater than its squared correlation with any other construct (Fornell-Larcker criterion).

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