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7 years ago in Research Topic Ideas By Lisa Hedgewell
Topic on social media marketing and consumer buying behaviour
I am working on a research concerned with social media marketing and consumer buying behaviour. This area is very extensive and there are a lot of studies on it. So, I am first required to develop literature review and then come up with a narrowed topic. But this is where I am confused, as there are a lot of studies! What exactly should I look for? Where should I start? And how will I narrow it down?
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By Manpreet Jaiswal Answered 7 years ago
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By Sonali Jain Answered 7 years ago
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By Rajshree Tamang Answered 7 years ago
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